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Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53029293-10411375-image-a-1_1642439147193.jpg)
Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
![TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports](https://external-preview.redd.it/hu_YzTSnggeuK0zqj1Xp64WfEvpd0t-8x-WQNtBbuvc.jpg?width=640&crop=smart&auto=webp&s=6ec61348297296266ce22f00df35197750444447)
TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports
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Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c2500004e12e18232.jpeg?ops=1200_630)